Who We Are

PRIXM is the PR ARM of award-winning agency IDEAS X MACHINA, a member of Hakuhodo --- the 2nd biggest communications agency in Japan and the 6th largest in the world.

The very definition and action of a prism is what PRIXM as an organization aims to be: when we break up brand stories into simpler, easier to understand, relevant messages to targeted markets and individuals by using appropriate media channels, whether digital or traditional, we are better able to project a multi-spectrum story that projects a cohesive and compelling reputation for our client partners.

Integrity & Expertise

We provide objective counsel to those we represent and are accountable for our actions and advise. We are counselors, advisers, and project managers chosen for our expertise on various disciplines.

Creativity

PR does not always equal press releases. Messages are creatively expressed in a multitude of ways, using a variety of media channels whether traditional or non-traditional to weave a compelling story.

Strategic

We work not only with the end in mind but with an overall understanding of the situation, the human receiver of our messages, and the environment we operate in, to provide best counsel and to execute best action.

What We Do

Welcome to the future of BRAND BUILDING through effective STORYTELLING, STORY LIVING and perception management.

Our framework is simple: PR builds reputations and relationships. Reputations and relationships are built on trust. Trust drives revenue.

Marketing Consulting

PRIXM first and foremost is a marketing consulting agency that traces its roots on solid brand building know-how. PRIXM aims to serve as an extension of clients’ marketing departments and can bridge the proverbial chasm among strategy and creative, media, retail, and channel execution.

Message Creation/Curation

Advise on and lead the creation of key concepts and messages --- the ideation, conceptualization, and creation of content, based on identified target markets, and desired message channels. Content may be in the form of stories, copy, video, infographics, and other digital and traditional applications.

Publicity & Message

Ensure the publication, airing, and or posting of messages and stories in identified priority media channels. Identify and create opportunities to re-tell the story and emphasize the message in various channels including social media, activations, partnerships, and creative executions.

Media Relations & Public Affairs

The backbone of PR. PRIXM assists clients in religiously establishing and re-establishing connections with media, relevant government agencies, non-government organizations, and other stakeholders who can assist in the delivery of key messages – word of mouth, publication, airing, and posting of stories and messages.

Crisis Preparedness

As guardians of reputation, PRIXM prepares and assists in the development of crisis preparedness plans, crisis key messages, training of spokespersons, and other possible means to put issues in the “right” perspective.

Influencer Marketing

PRIXM helps client-partners and brands embark on influencer marketing programs that focus on getting key opinion leaders, subject matter experts, and wide-spectrum influencers to provide more than just storytelling but “story living” in whatever form in the digital space and in the real world.

Featured Works

These are some of our recent design projects and we are so excited to show them to you.